´´Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we´re not the magnanimous people we think we are?´´-The Washington Post I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. ´´Blindspot´´ is the authors´ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups-without our awareness or conscious control-shape our likes and dislikes and our judgments about people´s character, abilities, and potential. In Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot. The title´s ´´good people´´ are those of us who strive to align our behavior with our intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. By gaining awareness, we can adapt beliefs and behavior and ´´outsmart the machine´´ in our heads so we can be fairer to those around us. Venturing into this book is an invitation to understand our own minds. Brilliant, authoritative, and utterly accessible, Blindspot is a book that will challenge and change readers for years to come. Praise for Blindspot ´´Conversational . . . easy to read, and best of all, it has the potential, at least, to change the way you think about yourself.´´-Leonard Mlodinow, The New York Review of Books ´´Banaji and Greenwald deserve a major award for writing such a lively and engaging book that conveys an important message: Mental processes that we are not aware of can affect what we think and what we do. Blindspot is one of the most illuminating books ever written on this topic.´´-Elizabeth F. Loftus, Ph.D., distinguished professor, University of California, Irvine; past president, Association for Psychological Science; author of Eyewitness Testimony
Mitten auf dem Times Square in New York entsteigt eine nackte Frau aus einer Reisetasche: Sie ist am ganzen Körper tätowiert und hat vergessen, wie sie heißt und woher sie kommt. Ein erster Hinweis findet sich auf ihrem Rücken - in Form einer Tätowierung, die den Namen Kurt Weller enthält. Weller ist FBI-Agent und nimmt die Jane Doe genannte Frau unter seine Fittiche. Bald erkennt er, dass jedes ihrer Tattoos in Beziehung zu einem Verbrechen steht, in dem das FBI ermitteln muss.